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Mercury Outboard Motors
To be the most respected and revered global marine industry leader, enhancing the consumer’s positive boating experience by providing the finest marine propulsion systems and services, integrated electronics, and parts and accessories.
The mission of the Mercury Marine division is to serve and satisfy customers in the world wide pleasure, fishing, high performance, and commercial marine markets through the design, manufacture, and marketing of marine propulsion systems, related products, services and accessories, and specific products for non-marine applications, which provide superior value, thereby assuring sustained global market share growth and profitability.
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Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2.3 billion division of Brunswick Corporation (NYSE: BC), Mercury and its 6,200 employees worldwide provide engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Mercury and Teignbridge propellers; MotoTron electronic controls; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. In 2008, Mercury Marine’s OptiMax engine was ranked "Highest in Customer Satisfaction with Two-Stroke Outboard Engines" by J.D. Power and Associates for the third consecutive year. |
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